Be. Integrative Medicine - Medical Website - 2023
BRANDING AND RESPONSIVE WEBSITE
Be. is a Integrative Medicine brand created for a new medical clinic dedicated to tackling medical concerns through a holistic lens, prioritizing natural and minimally invasive diagnostics and treatments.
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As a creative director, I had the privilege of undertaking a brief contract to create a brand and website for this new company. In this capacity, I crafted captivating logos, established a distinctive branding identity, and meticulously outlined guidelines for social media and photography across various digital platforms, including a responsive website.​
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INVOLVEMENT AND DELIVERABLES
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Branding
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Media Guidelines
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UX
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UI​
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TOOLS
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Kindred - Unibet Brand Concept - 2022
IOS APP
In response to the growing dark UI trend, our design and branding team wanted to revamp the Unibet brand by incorporating dark UI and a vibrant magenta color as the primary call-to-action (CTA).
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Collaborating with a member of the branding team, we devised a color palette and marketing vision for the visuals, while retaining the existing typography styles of the live brand. To ensure a comprehensive rebranding approach, I began redesigning key app screens, maximizing the use of newly created components.
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Drawing inspiration from gaming products and websites, I incorporated elements like neon light effects and depth techniques such as layering, lighting, and shadow from Material Design.
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By combining the marketing vision provided by the branding team with these new designs, we successfully achieved a fresh, modern, and enjoyable look and feel for the Unibet brand.
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INVOLVEMENT AND DELIVERABLES
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Leading rebranding and introducing dark UI
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UX/UI
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Creating a dark version of the colour palette
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Mock ups.
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TOOLS
Tropikine - Beachwear E-commerce - 2023
BRANDING AND RESPONSIVE WEBSITE
Tropikini stands as a prominent Brazilian Beachwear brand, embodying the essence of tropical style and fashion.
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As a creative director, I had the privilege of undertaking a brief contract to develop a compelling concept for this emerging brand. In this capacity, I crafted captivating logos, established a distinctive branding identity, and meticulously outlined guidelines for video and photography across various digital platforms, including a responsive website.
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Moreover, I took the initiative to construct the brand's website using the versatile WIX platform, ensuring its seamless functionality and aesthetic appeal.
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INVOLVEMENT AND DELIVERABLES
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Branding
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Media Guidelines
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UX
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UI
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Building the website using WIX
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TOOLS
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Kindred - Unibet Native Onboarding Design - 2021
IOS APP
Unibet had been using outdated screens for their onboarding journey, resulting in a lack of brand credibility and a slow user experience.
To address this, I proposed a new concept aligned with the latest UI/UX trends and Unibet's branding.
Working with the brand department, I incorporated illustrations and animations to enhance engagement and distract users from performance issues.
The redesigned onboarding journey aimed to create a great first impression, boost retention, and increase credibility.
These screens represent a compromise between the desired total rebrand and the existing button style. They strike a balance between the two, ensuring cohesiveness and consistency. The finalized designs have been successfully handed over to the development team for implementation.
INVOLVEMENT AND DELIVERABLES
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UX/UI
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Introducing and leading branding to create new illustrations and animations for the app.
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Implementing the new branding
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Teaching and supporting brand department and development in how to create and build animations for apps with Lottie.
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TOOLS
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Discovery Channel - dPlay Redesign - 2019
IOS APP
dPlay recognized the need to improve the outdated screens within their existing app. These screens not only provided a poor user experience but also contributed to low subscriber numbers and limited purchases of premium packages. Users struggled to locate important features like "sign up," "packages," while watching a show.
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To address these issues, I collaborated closely with the Product Owner, Project Manager, and iOS and Android developers in a native squad. In addition to revamping and improving the broken experiences throughout the app, I took the initiative to develop new concepts featuring a sleek dark UI design. One of the key areas I focused on was the homepage, where I proposed the inclusion of engaging banners to educate users about the benefits of signing up and subscribing to the premium package.
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By clicking on these banners, users would be directed areas that clearly communicated the advantages of signing up and accessing premium content. This approach aimed to boost subscriber numbers and increase premium package purchases.
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INVOLVEMENT AND DELIVERABLES
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UX/UI
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Introducing Dark UI concept to update further the brand and the user experience of the VOID service to users.
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Prototype
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Redesigning the subscription and premium purchase flow and UI
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TOOLS
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Wedding Planner - Brides App - 2023
IOS APP
Wedding apps had been increasing in the market in an attempt to make wedding planning easier and accessible for all.
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The current app was outdated and used the branding guidelines elements in a playful direction. The app also had many screens with tasks where components could be more friendly and cleaner for users.
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For this task, I presented a more romantic creative direction to represent the majority of their users and their feelings: "Ladies in Love". So I concepted a more feminine and minimalist look and feel.
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INVOLVEMENT AND DELIVERABLES
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Creative Direction
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UX
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UI
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Mock ups
TOOLS
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Canvas - Veon - 2018
IOS & ANDROID APP
Veon App offers a range of features such as access to news articles, text messaging and calls for users, and exclusive discount deals. To enhance user experience, the Personal Expression team was formed to enable users to take, edit, play, and send photos within the app. Working with iOS and Android developers, we designed concept flows, wireframes, user interface, and a prototype.
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Working in an Agile environment, I took ownership as the Product Designer for this feature. Alongside an iOS Developer, an Android Developer, a tester, and a Product Owner, we worked collectively to design the user interface, developing a prototype that offered a clear visualisation of the flow. Finally, we prepared the necessary assets and style guide to aid the developers in implementing the feature effectively.
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INVOLVEMENT AND DELIVERABLES
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Creating the branding
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UX/UI
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Mock-Ups
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Prototype
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Assets
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TOOLS
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Landing Page - Travel Republic - 2015
WEBSITE
In my early days at Travel Republic, I was tasked with redesigning the landing pages, starting with the "Holiday" page dedicated to destinations.
In 2015, the pages needed a revamped for web and mobile.
After analyzing heatmaps and studying competitors, we decided to redesign the landing page, but this time, focusing on engaging users with visually appealing images that sparked their holiday aspirations. We shifted the focus to countries and main cities, providing relevant information to assist users in their holiday research.
Overall, our goal was to continuously enhance the user experience, creating captivating landing pages that guided users on their journey of planning the perfect getaway.
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These pages were designed for:
Desktop 1680px
Tablet Landscape 1024px
Tablet Portrait 768px
Mobile 320px
INVOLVEMENT AND DELIVERABLES
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Creating a new UI style
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UX
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Mock Ups
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Styleguide
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Assist developers to develop the mock ups, provided support and visual quality control​
TOOLS
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EDF Energy - 2014
IOS APP
Experience seamless management of your EDF Energy account wherever you are with the user-friendly EDF Energy app. This powerful application empowers users to effortlessly handle various account-related tasks, including making payments, accessing meter readings, and switching tariffs, among other convenient features.
As a UI Designer, I had the privilege of being part of one of the most significant projects in my career, developing the visuals for the Wireframes crafted by our talented UX Designers. Collaborating closely with a partner, we brought the app to life, ensuring a visually appealing and intuitive user interface.
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The initial version of the app successfully launched on the Apple Store in 2014, serving countless users until 2017.
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INVOLVEMENT AND DELIVERABLES
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Creating the UI
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Mock-Ups
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Styleguide
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Assist developers to develop the mock ups, provide support and visual quality control.
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TOOLS
Connected Fitting Room - Victoria's Secret - 2014
KIOSK APP
The Connected Fitting Room is an innovative Kiosk app developed through a collaborative effort between Accenture and Microsoft. This cutting-edge solution utilizes radio-frequency identification (RFID) tags, which facilitate the seamless transmission of data via electromagnetic fields.
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When a customer steps into the fitting room, equipped with a range of clothing options, these RFID tags interact with an antenna installed within the cubicle. Through this interaction, the tags effortlessly transfer essential information such as style, size, and color to a user-friendly touchscreen monitor mounted on the fitting room wall.
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Within the app, customers gain access to a myriad of features, including the ability to request different sizes, colors, and additional options. They can also conveniently check stock availability and receive personalized recommendations. Upon selecting their desired items, customers can simply proceed, and our dedicated staff will swiftly retrieve the requested garments and deliver them directly to their fitting room.
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The Connected Fitting Room has garnered significant attention, with Victoria's Secret being among the prominent brands that have chosen to pilot the app in select stores across New York.
INVOLVEMENT AND DELIVERABLES
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Responsible for researching the Victoria’s Secret Brand and applying it brand in the white label app for Product Owner proposal.
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Create Iconography based on Victoria’s Secret Style.
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Create Style-guide for the development team
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Work closely with the developers to make sure the final product translates the brand identity
TOOLS
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Customise your Car MVP - Jaguar - 2013
IOS TABLET APP
I had the opportunity to be part of a dynamic and agile team dedicated to developing an innovative iPad app for Jaguar.
Our main objective was to create a minimum viable product (MVP) that would serve as a kiosk app in Jaguar stores. This app aimed to provide users with the ability to customize their cars, explore available parts, and calculate the associated costs.
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Working closely with our Jaguar stakeholders, we collaborated on every aspect of the app's development. Our team embraced the principles of agility, ensuring that we could adapt and iterate quickly based on feedback and evolving requirements.
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Several Jaguar stores were selected as testing locations, where potential users had the opportunity to interact with the app and provide valuable feedback.
INVOLVEMENT AND DELIVERABLES
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Responsible for researching Jaguar's Brand and applying it in the app for Product Owner proposal.
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Creating Icons based on brand Style.
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Creating Style-guide for the development team
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Working closely with the developers to make sure the final product translates the brand identity.
TOOLS
